Remember when you were a kid, sitting at the breakfast table, glued to the back of a cereal box? Now, that was fun! And believe me, it's just as much fun creating those games and puzzles, as I found out when working for Post. With Alpha-Bits, the brand needed new packaging for back-to-school and wanted something entertaining for kids that moms would approve of too.

In my "Cool School" concept, kids got to hang out with the Alpha-Bits characters in a fun-filled playground that exercised their minds. There were matching games and word jumbles, and all sorts of cool things to do. And if you looked close enough, you'd even find some hidden words in the bowl on the front of the box. It was all designed to keep kids engaged with the brand. And it did!