Creative Work - Major League Soccer



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Creative Work

Social Work

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When the U.S. was awarded the 1994 World Cup, the world championship of soccer, one of the conditions was that this country had to catch up with the rest of the soccer-loving world and launch a viable pro soccer league here at home. The sports marketing agency I was with was asked to come up with the logo that would represent this new league, Major League Soccer.


I led the process that had 5 top graphic design and corporate identity firms pitching ideas for the new trademark.


The mark you see here is the one that tested best among league investors, potential sponsors and licensees and became the original logo when MLS was launched in 1994. The logo has since been modified to its current blue, green and black color palette.