No one ever bored anyone into buying anything. These days, a sales force needs every advantage it can muster to close deals, starting with presentation materials that generate excitement and sell, sell, sell! The A&W sales force is no exception.

I give every piece of sales material the same creative attention I give a full-page ad in The New York Times. It's just too important to do anything less. Like this sales kit for A&W's Spiderman promotion, and the countless other sell sheets and leave-behinds I've created, it starts with a concept that jumps (literally, in this case) off the page.

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